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Creating a marketing and promotional calendar
March 5, 2021 @ 11:00 am - 12:00 pm
Creating a marketing and promotional calendar – tapping into events to develop activities to engage customers and boost sales.
In this interactive session we will dig into the opportunities to create promotions, events and marketing content linked to either your particular product or the calendar.
Thinking about what’s happening – Valentines, Mother’s Day, Easter, May Day, Wimbledon, Rugby, Football, Cricket – the list is endless, limited only by your imagination.
We will look at ways to promote to customers, online and offline, using engaging visuals, social media hooks and your shop window as your billboard. We will focus NOT on discounting to promote, rather spotlighting and added value services – such as free gift wrapping or delivery.
Finally, as this is a workshop, you will get involved. I will add all your ideas for promotions into a template marketing and promotional calendar, which I will add some thoughts to and share after the session, so you have the opportunity to make it your own, bring the ideas to life, and develop a year-round reason for customers to want to visit your premises, or your facebook page / website / Instagram etc – whatever you use!
This isn’t a dry presentation – this is an active session, be prepared to contribute and share – all ideas are welcomed and we can all learn from each other.
I look forward to welcoming you to the session.